The Challenge: Old World Auctions, a long-time purveyor of antique maps, wanted to find new customers for their series of online auctions. They knew that Facebook ads would allow them to target their ideal customers but, after managing several campaigns themselves, they weren't sure they were getting the results they needed. To maximize their marketing investment and their time, they called in Pinch Hit Partners.
The Solution: Pinch Hit Partners consultant Mark Cipolletti, working in collaboration with the digital marketing experts at DigiConvo, took over management of Old World Auctions' Facebook ads, developing new targeting strategies and creative. "We've created several videos as well as a downloadable guide to map collecting to interest the target audience, but more importantly, we're testing dozens of ad variations and landing pages to optimize their performance," said Cipolletti.
The Result: While testing continues, our new Facebook ads are already performing better than the client-managed ads. Impressions are up 204%, clicks are up 64% and new registrations on the Old World Auctions website are up 63%.
About Pinch Hit Partners Pinch Hit Partners is a Richmond, VA-based company that’s disrupting how marketing gets done for small and medium-sized companies by providing them with a cost-effective alternative to hiring their own marketing team or contracting with an expensive full-service creative agency.
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