804-349-6463
Pinch Hit Partners - Fractional CMOs, Marketing Consultants, Outsourced Marketing Departments
  • Home
  • Fractional Marketing
  • Clients
  • Extra Bases
  • Contact
  • Home
  • Fractional Marketing
  • Clients
  • Extra Bases
  • Contact

Extra Bases

The CEO's Guide to Marketing

9/3/2018

1 Comment

7 Indispensable Tools for Becoming a Successful Solopreneur

 
By Mark Cipolletti, Pinch Hit Partners Founder and Fractional CMO

So, are you thinking about leaving your comfortable corporate or agency gig to go solo? There’s a lot to consider – will you need to obtain health insurance?, do you have a home office?, do you have money in the bank to supplement your earnings until you build up your business? Being a solopreneur can be a little scary but the rewards can be great too.
​In 2016, there were 55 million Americans working independently according to Freelancers Union.
I made the leap about two years ago with no prior experience working “virtually.” In the beginning, I needed to figure out a ton of things that I used to take for granted – things like how I would create a contract or how I would track my mileage and business expenses. I am not alone. In fact, in 2016 there were 55 million Americans working independently according to Freelancers Union. That’s about 35% of the total workforce. With so many people joining “freelance nation” a host of companies have created tools to make their lives easier.

​Here are a few of the tools that I have come to rely on to run Pinch Hit Partners, my fractional CMO consulting business. Most of them are free and all of them are easy to use (which is critical since you no longer have access to an on-call IT help desk). And these solutions aren’t just for solopreneurs. As your business grows, many of these technologies will easily scale up to accommodate more customers and employees.

Read More
1 Comment

8/13/2018

0 Comments

Breathe New Life Into Your Brand Using These 4 Market Disruption Techniques

 
By Mark Cipolletti, Pinch Hit Partners Founder and Fractional CMO

Over the last decade, the internet has fueled the growth of disruptors in every market segment. For many years, I worked in the travel industry where travel agents, tour operators and hoteliers saw their businesses forever changed by brands like Expedia, Travelocity, Jetsetter and Airbnb. Hailing a taxi cab has been replaced with Uber, Lyft and Safr. And buying a car has been transformed by the likes of TrueCar, Carvana and CarLotz. The list goes on.


Market disruption is a form of differentiation, a way for a brand to stand out amongst its competition. Disruptors understand that simply focusing on price or service just won’t cut it anymore. They use a multi-dimensional approach to differentiating their offerings to gain adoption from buyers and attention from the media and investors. Try taking a page from the disruptor’s playbook to breathe new life into your company’s brand.

​Here are four techniques to consider:

Read More
0 Comments
    Pinch Hit Partners provides fractional marketing leaders to growth-oriented companies.

    RSS Feed

    Categories

    All
    B2B Marketing
    B2C Marketing
    Branding
    C Suite Resources
    Customer Experience
    Customer Retention
    Differentiation
    Fractional CMO
    Hillary Bressler
    Legal Marketing
    Mark Cipolletti
    Market Disruption
    Marketing Automation
    Marketing Communications
    Marketing Consultant
    Matt Smith
    Orlando Florida
    Richmond Virginia
    Small Business Marketing
    Social Media
    Travel And Hospitality

    RSS Feed

Are you interested in becoming a Pinch Hit Partners consultant? 
Contact Us

Privacy Policy
Pinch Hit Partners
2653 Laclede Avenue
Richmond, Virginia 23233

​804.349.6463

​Made in RVA
​
Virginia is for Lovers